Solutions
Ecommerce Streaming
InMail Shop™
For active profiles
Personalized ecom experiences streamed directly into the inbox.
Journey Orchestration
Pulse
For drifting profiles
Flows triggered by a shopper getting stuck in the buying journey.
Asset Protection
Recharge
For left-out profiles
AI-managed drip cycles to safely recharge those audiences.
HITL Automation
AI Genie
For marketers
The fastest way for your team to adopt AI for business use.
Platform Pricing Resources Start for Free →
Journey Orchestration

Turn stalled shoppers
into revenue.

Journey Orchestration detects when and where a shopper gets stuck in the buying journey, triggering automated plays to move them forward. Intelligently.

Start for Free →

Free pilot. No credit card. No engineering.

Trusted by Shopify brands using Klaviyo

The Problem

Brands cannot see where their shoppers
are in the buying journey.

The picture of how shoppers progress through the buying journey does not exist. Without it, marketers cannot tell whether a shopper is actively buying, drifting, or already churning. And without that, they cannot push the sales process forward.

  • Journey state is not available
  • Shopper drift goes undetected
  • Win-back efforts come too late
How It Works

From reactive
to proactive marketing

Email Pulse detects shopper inactivity signals and triggers automated plays designed to re-engage those shoppers before it is too late. Set it and forget it.

01
Model
Email Pulse ingests and processes your Klaviyo metrics to build a journey-state map of every email profile.
02
Trigger
The system continuously monitors journey states and raises an inactivity signal as soon as one appears.
03
Play
Each inactivity signal triggers an automated Klaviyo flow with a marketing play specific to that journey state.
04
Results
The performance of each flow is tracked automatically and fed back for continuous improvement.
Features & Benefits

The right shopping experience
at the right time.

Four features your shoppers feel, and the benefit each one returns to your brand. None of it possible with conventional email.

Features
Journey state
Relevance
Each shopper sees the products most relevant to where they are in the buying journey.
Inactivity signal
Timeliness
Emails go out the moment drift is detected, not after a long silence when it is already too late.
Customer need
Products
Personalized recommendations that move each shopper toward the next stage.
Right state
Fluidity
Shoppers move smoothly from one state of the buying journey to the next.
Benefits
List
Retention
Personalized mini-stores keep shoppers interested in your brand, increasing click rate and conversions.
Timing
Automation
The system detects inactivity signals and triggers the right automated flows, hands-off.
Right actions
Plays
Every play draws on each shopper's prior engagement and current journey state.
Visibility
Growth
Knowing where revenue is leaking across the journey enables you to perfect the strategies to fix it.
Customer Example

The ability to detect kinks
and act on them.

No two brands look alike. Here is one major retailer's picture of where their shoppers get stuck in the buying journey.

A major retailer's journey-state map with the annual revenue at risk in the stuck stages

For this client, the journey-state picture at the start of using Email Pulse was dominated by shoppers stuck at two stages: email opened, and order placed. The email experience was not compelling enough to earn the click. More painful still, customers were not coming back after they placed an order.

"Email Pulse has been one of the best AI product recommendation solutions we have deployed. We are already seeing significant positive impact on key metrics like RPV, conversion rate, average order value, and time on site. Support has been wonderful, very knowledgeable, helpful and an extra asset if you have a smaller team."

Kristina Burbich Kristina Burbich
VP eCommerce
Who It's For

Built for brands.
Optimized for agencies.

Marketing Teams
Mid to large ecommerce brands
For teams that want journey intelligence, not campaign guesswork.
  • Increase conversion across every journey stage
  • See exactly where shoppers get stuck
  • Protect and grow the value of your list
  • Focus effort on the highest-impact opportunities
Agencies
Klaviyo partners
Show clients where revenue is leaking and deliver system-driven results.
  • Show exactly where revenue is lost or unlocked
  • Prioritize actions by economic impact
  • Guide clients with clear next steps
  • Deliver continuous, measurable results

Start for Free

Start with a free pilot. Connect Klaviyo, and Journey Orchestration maps every shopper's journey state and surfaces your top priorities right away. For qualifying brands, we handle the setup.

Start for Free →

No credit card. No sales call.

Prefer a guided walkthrough? Book a 20-minute demo →

FAQ

Common questions

What does Journey Orchestration do that Klaviyo does not? +
Klaviyo tracks events, its Metrics, but it does not model that data into the journey-state map that Journey Orchestration provides.
Do I need to change my existing Klaviyo flows? +
No. Your existing Klaviyo flows remain unchanged. Journey Orchestration flows are an additional family of Klaviyo automated flows, triggered by the signals our app generates.
How does Journey Orchestration know where a shopper is in their journey? +
Journey Orchestration processes all customer events across time and sequences them into journey states. This determines the highest state reached and the current position of each shopper in real time.
Is Journey Orchestration making decisions automatically without my control? +
No. Our AI agent will surface priorities and recommended actions. You stay in control and can review and approve automations as needed.
How quickly can I start using Journey Orchestration? +
You can connect your Klaviyo account and start loading event data within minutes. The data download from Klaviyo is throttled, which makes the timing of the initial journey-state modeling hard to predict. For most clients this is an overnight job; for large brands it can take a few days. Once your Journey State map is ready, all other steps are quick and easy.
Do I need technical resources to use Journey Orchestration? +
No. Journey Orchestration is designed for marketing teams. There is no coding or complex setup required.
How does Journey Orchestration improve deliverability? +
By focusing on viable shoppers and reducing unnecessary sends, Journey Orchestration helps maintain engagement quality. Better engagement leads to stronger deliverability over time.
What kind of results should I expect? +
Journey Orchestration improves how shoppers move through the journey. This leads to higher conversion rates, reduced drop-offs, and increased revenue from your existing traffic.
What is the pricing model? +
Journey Orchestration uses a token-based pricing model. Usage is measured in eTokens, which represent the value delivered by the system. Usage is clearly metered and displayed in the interface so you can track and manage your costs.