Solutions
Automation
AI Genie
Build and run AI agents automatically.
Personalization
InMail Shop™
Stream product discovery into every email.
Orchestration
Pulse
Detect journey states and move shoppers forward.
Platform Pricing Resources Start for Free → Free White-Glove Pilot
The Platform

Most AI is user-prompted.
Email Pulse runs on
customer signals.

Building that requires signal detection, domain intelligence, orchestration, and execution. Most teams build this from scratch. Email Pulse delivers it ready to run. Go live in minutes.

See It in Action → Talk to Us
Why General AI Falls Short

Access to data is not
the same as intelligence

Connecting an AI assistant to Klaviyo gives you access to raw data. But raw data cannot be acted on directly. Three gaps stand between data and results.

01
Raw data is not actionable
Klaviyo holds your data. But clicks, opens, and orders are unstructured logs. not business signals. Before AI can act intelligently, data must be shaped into meaning.
02
AI does not know your business
Large language models are trained on the internet. not your customers, products, or buying patterns. What they do not know, they fill with guesswork. That is fine for writing. It is risky for business decisions.
03
Prompts are not a system
Asking AI a question gives you an answer. Running a business requires continuous monitoring, prioritized decisions, and coordinated actions. none of which happen through a chat interface.
How Email Pulse Works

Four layers that turn
data into results

Each layer solves one of the gaps above. Together they form a complete system. from raw Klaviyo data to automated, revenue-generating action.

01
Data Foundation
Signal Shaping
Turns raw Klaviyo data into precise, real-time buying signals
Outcome: clean, structured, real-time signals
  • Buying journey sequencing. Every shopper click is decoded into a specific stage of the buying journey. not a static segment, but a live state that updates with each action.
  • Data enrichment. Klaviyo data is combined with product catalog, landing page performance, Google Analytics, and Shopify data to build a complete picture of each shopper.
  • Uplift modeling. The system measures which marketing actions actually drive incremental revenue. not just which ones correlate with it. Every action is quantified by its true business impact before it is prioritized.
Why This Matters
Most email tools react to who a shopper was yesterday. Signal Shaping tells you what they are doing right now. and what that is worth to your business. Every decision downstream is only as good as the signals feeding it.
02
Intelligence Layer
Domain Intelligence
Gives AI the business knowledge it was never trained on
Outcome: precise, reliable, business-aware AI
  • Business rules and thresholds. Your product taxonomy, revenue targets, suppression logic, and brand guidelines are embedded directly. so AI decisions reflect your business, not generic assumptions.
  • Reusable interpretation functions. Pre-built logic for reading buying signals, scoring opportunities, and deciding on the right action at the right moment.
  • Standardized action library. Every marketing action. send a campaign, update a segment, trigger a flow. is defined, tested, and ready to execute without custom configuration.
Why This Matters
This is where Email Pulse diverges from general AI. A chatbot connected to Klaviyo will write a good subject line. Domain Intelligence means the system knows when to send it, to whom, and why. based on your business logic, not a guess.
03
Execution Layer
Live Orchestration
A production system that runs continuously. not on demand
Outcome: the system runs without being asked
  • Continuous lifecycle monitoring. Every shopper's state is evaluated in real time. When something changes. a browse, a cart, an abandoned checkout. the system responds immediately.
  • Priority-based decisioning. When multiple opportunities exist, the system ranks them by revenue impact and acts on the highest-value action first.
  • Real-time personalization. Email content updates dynamically based on the latest shopper signals. so the inbox experience reflects what the shopper is doing now, not what they did last week.
  • Campaign and flow coordination. Campaigns, automations, and flows are managed as a unified system. not competing channels. The right message reaches the right shopper once, at the right moment.
Why This Matters
Most AI tools are reactive. you ask, they respond. Live Orchestration is proactive. It monitors, decides, and acts around the clock. Your email program runs at full capacity whether your team is in the office or not.
04
Human Interface
AI Genie. Agent Builder
Where your team extends, customizes, and controls the system
Outcome: humans and AI operate together
  • Build agents without code. Create automation agents using pre-configured templates. no engineering, no technical setup. If you can describe what you want, the system can build it.
  • Claude and GPT with business context. AI writing assistants connect directly to your domain intelligence. so content suggestions are grounded in your data, not just general knowledge.
  • Multi-account, secure execution. Built for teams and agencies managing multiple brands. Role-based access, account separation, and audit trails are built in. not bolted on.
Why This Matters
Automation without human judgment creates risk. AI Genie keeps your team in control. reviewing recommendations, approving actions, and extending the system as your business evolves. You decide what runs. The system makes sure it runs well.
What Makes It Different

AI Operating System.
Not a new tool.

Klaviyo manages your email. Claude and GPT generate content. Email Pulse is the layer between them. It shapes the data, applies your business logic, orchestrates the actions, and runs continuously. No prompts required.

From prompts → To an active system
Most AI requires you to ask. Email Pulse reads customer signals continuously and acts without being prompted. Your email program runs even when your team is not watching.
From profiles → To live behavior
Traditional email tools segment by who a shopper was. Email Pulse optimizes for what they are doing right now. Every click is a signal. Every signal drives the next action.
From metrics → To incremental truth
Open rates and click rates tell you what happened. Uplift modeling tells you what your marketing actually caused. Every action is measured against a control group. so you know the true revenue impact, not a correlation.
From disconnected tools → To an operating system
Data shaping, domain intelligence, orchestration, and execution are a single connected loop. not separate tools you manage. The system improves itself as it runs.
Core Capabilities

What general AI
does not have

These four capabilities are what close the gap between an AI assistant and a production-grade email business system.

Lifecycle Sequencing
Email is managed as a progression of states, not static segments. Each shopper moves through a defined buying journey. browse, consider, intent, purchase, loyalty. and the system responds to their current state in real time. Not where they were. Where they are.
Clickstream Personalization
Every click is a buying signal. When a shopper browses a product category, clicks a specific item, or returns to a page multiple times, those actions update their profile instantly. The next email reflects exactly what they are interested in right now. not what an algorithm predicted last week.
Uplift Modeling
Standard reporting shows what happened after a campaign. Uplift modeling measures what your campaign actually caused. By comparing shoppers who received a message against a matched control group, the system isolates the true incremental revenue your email generated. not the revenue that would have happened anyway.
Secure Multi-user Infrastructure
Built for teams and agencies managing multiple brands. Role-based access controls, account separation, and audit trails are built in from the ground up. One platform where multiple users operate independently and securely without configuration overhead.
Built For

Who this is for

🛍️
Klaviyo-Shopify Brands
Ecommerce brands doing $5M to $100M or more in annual revenue who want to move from manual campaign execution to an AI-driven growth system. without hiring a data science team.
🏢
Agencies Leading AI Transformation
Klaviyo agencies who want to offer clients a production-grade AI email system. not just AI writing tools. and differentiate their service with measurable, attributable results.
⚙️
Operators Who Want Systems
Marketing operators and directors who are done experimenting with disconnected AI tools and want a system that runs reliably, scales across their catalog, and reports results in Klaviyo. where they already work.
Proof Points

Results you can
verify yourself

Every metric is measured inside Klaviyo using your own reporting. No black-box dashboards. No metrics you cannot cross-validate.

20–40%
Incremental revenue lift from email across customer accounts
Measured vs control group. Verified in Klaviyo.
30–50%
Higher open rates after initial engagement with Email Pulse content
Ongoing. Based on cohort comparison in Klaviyo reports.
50–100%
Higher click rates in subsequent emails to engaged subscribers
Ongoing. Based on cohort comparison in Klaviyo reports.
Get Started
See the platform
working on your data

Start with a free pilot. We do the setup. You see the results in Klaviyo within days.

Start for Free → Schedule a Demo

No credit card required. White-glove setup available for qualifying brands.