Solutions
Automation
AI Genie
Build and run AI agents automatically.
Personalization
InMail Shop™
Stream product discovery into every email.
Orchestration
Pulse
Detect journey states and move shoppers forward.
Platform Pricing Resources Start for Free → Free White-Glove Pilot
Pricing

Pay only when
value is created.

Email Pulse uses value-based pricing. You are not paying for features or seats. You are paying for measurable results delivered by the AI system.


Plans

Start free. Scale as you grow.

All plans include access to AI Genie, InMail Shop, and Pulse. No feature gating.

Free
Starter
Try before committing. No credit card required.
$0
500 eTokens included
Start Free →
  • Instant Klaviyo AI system
  • AI Genie agent builder
  • InMail Shop personalization
  • Pulse journey orchestration
  • Domain skills and plug-ins
  • No credit card required
Pay as you go
Service Pack
Flexible usage for individuals and agencies.
$99
500 eTokens. No subscription.
Buy Tokens →
  • No subscription commitment
  • Strict cost control
  • Multi-user access
  • Multi-account security
  • Ideal for individuals and agencies
  • Online support
Need custom volume, multi-account, or enterprise terms?
Talk to us about Enterprise pricing →
How Pricing Works

Introducing eTokens

One universal billing unit across all Email Pulse products. No complicated feature tiers. No per-seat charges.

One unit. All solutions.
Aligned with value.

An eToken is the universal billing unit used across all Email Pulse services. Instead of billing different solutions separately, all value-generating activity is measured in eTokens. You only spend eTokens when the system delivers something meaningful.

No value delivered. No eTokens consumed.
One consistent framework across all three solutions.
Real-time balance visible in the app at all times.
AI Genie
eTokens consumed based on AI processing usage and actionable events generated by your agents.
InMail Shop™
One eToken per direct product click inside the email stream. Clicks on other content are not counted.
Pulse
eTokens consumed based on actionable orchestration events created and executed. Not passive monitoring.

eToken Breakdown

How eTokens are counted
per product

Every eToken represents a meaningful outcome. Not background activity. Not passive monitoring.

InMail Shop™
Personalization
1 eToken = 1 direct product click inside the email stream
Clicks on other email content outside the product stream are not counted. Direct product clicks remain independently trackable in your email platform and analytics tools — ensuring full transparency.
AI Genie
Automation
eTokens consumed based on AI processing and actionable events generated
If you use the managed AI assistant license, AI processing is measured in eTokens. If you use your own Claude or OpenAI license, no additional eTokens are required for AI processing — giving you full cost control.
Pulse
Orchestration
eTokens consumed based on actionable orchestration events created and executed
Pulse continuously analyzes lifecycle data and generates prioritized events — lifecycle bottlenecks, revenue recovery opportunities, flow expansion triggers. Billing aligns with meaningful output, not passive monitoring.

Add-Ons

Expert services to
accelerate your results

Optional services delivered by Email Pulse analysts. Available with any plan.

White-Glove Onboarding
Our analysts set up Email Pulse for you — complete with integration, content styling, and ready-to-use automated email flows and campaigns.
Starting at $1,000
Email App Tuneup
Our analysts audit your email setup, implement best practices, and configure event tracking, list segmentation, and key Klaviyo configurations.
Starting at $1,000
Ongoing Personalization Support
Email Pulse analysts manage all of your ongoing email personalization needs. Available as a Lite or Full Service monthly plan.
Starting at $500/month
Multi-Country Setup
Using Shopify Markets to manage multiple countries, currencies, and languages? Email Pulse supports all your stores under a single plan.
Contact us for pricing

FAQ

Pricing questions

What is an eToken? +
An eToken is the universal billing unit used across all Email Pulse services. It unifies usage measurement for InMail Shop product streams, AI agents, and Pulse orchestration. Instead of billing features separately, all value-generating activity is measured in eTokens.
What happens when my eTokens run out? +
On the Free plan, your service pauses until the next cycle or until you upgrade. On paid plans, you can set up auto recharge to refill your balance automatically, or wait for your monthly allocation to renew. You are always in control.
Can I see my eToken usage in real time? +
Yes. Your available eToken balance and usage are clearly displayed in the upper-right corner of the app at all times. No hidden usage. No delayed surprises.
Do I need to pay for all three products separately? +
No. All plans include access to AI Genie, InMail Shop, and Pulse. eTokens are shared across all three products. You pay based on total usage, not per product.
What if I use my own Claude or OpenAI license? +
If you connect your own AI assistant license, no additional eTokens are required for AI processing. This gives you direct control over AI-related costs and model selection.
Is there a long-term commitment? +
No. The Monthly Plan is month-to-month. The Service Pack has no subscription at all. You can start, pause, or stop at any time.
Is the free trial really free? +
Yes. The Starter plan includes 500 eTokens with no credit card required. You can test InMail Shop, AI Genie, and Pulse orchestration with zero financial commitment. eTokens only start counting after the system is live and delivering value.
What is enterprise pricing? +
Enterprise pricing is available for brands and agencies with high-volume needs, custom SLA requirements, or multi-account management at scale. Contact us to discuss a custom quote.

Start free.
See value in minutes.

500 free eTokens. No credit card. No setup required. White-glove pilot available.

No credit card required. White-glove setup available for qualifying brands.