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Yes. Email Pulse complies with high data privacy and security requirements. To learn more about our data privacy and security please check our Privacy Policy. Note: We do not share data with 3rd parties.

Access to your online store data is essential for generating the eMail Uplift Score, analytics, and recommendations. Therefore, we require access to:

• Google Analytics: This offers the rich web analytics data necessary for scoring.
• Google Merchant Center (optional): This supplies the product metadata needed for visual product recommendations.

Note: Your data will be used solely to calculate your score and will never be shared with anyone (see our Privacy Policy for details).

The eMail Uplift Score™ is a free module within Email Pulse's analytics app. It leverages Google Analytics data and our proprietary AI algorithms to perform uplift modeling of the performance of email campaigns for ecommerce stores. Similar to how a credit score assesses eligibility for a loan and the applicable interest rate, eMail Uplift Score reflects the effectiveness of your email marketing efforts.

Unlike other non-ecommerce-specific email scores, Email Pulse's eMail Uplift Score is specifically designed for ecommerce marketing teams. It assists the teams by providing assessments of how email marketing influences shoppers' online buying experiences. This depth of ecommerce data analysis enables email marketers to access detailed, actionable insights into online shopping activities, including email shoppers' engagement, landing page effectiveness, product-contact fit, and order value, facilitating sustainable and profitable revenue growth.

The value of eMail Pulse analytics lies in its ability to enhance email marketing strategies specifically for ecommerce businesses:

• Targeted Marketing: By analyzing how different segments of your customer base respond to various email campaigns, an eMail Pulse helps tailor content to meet the unique preferences and behaviors of different groups.
• Customer Insights: This score provides deep insights into customer behavior, such as purchase patterns, product preferences, and responsiveness to certain types of email content.
• Optimization of Campaigns: Regular feedback from the eMail Pulse allows marketers to continuously refine their email strategies.
• Revenue Growth: By leveraging the insights provided, businesses can increase their email marketing's effectiveness, directly impacting revenue.
• Resource Allocation: Knowing which strategies and types of content work best allows businesses to allocate their resources more effectively.
• Lower email list churn rate: Improving your eMail Pulse can decrease the frequency with which people unsubscribe from your email list.

Email Pulse is an intelligent analytics app that will benefit multiple team members in the organization:

• Email Marketer: Uses the uplift modeling insights to better segment the email contact list and to continually optimize revenue results.
• Executive: Uses the score to monitor the email channel performance and to drive revenue growth and profitability.
• Ecommerce Manager: Uses the score to improve the online shopping experience and site-wide metrics.
• Merchandiser: Uses the recommendations to enhance the product discovery experience and execute more effective store-wide promotions.
• Data Analyst: Uses the app to effortlessly perform deep data analysis.

eMail Pulse is an intelligent analytics app designed to help email marketers better manage how well their email campaigns are performing on their live ecommerce site. Using a proprietary scoring algorithm, eMail Pulse generates easy-to-read reports that include an overall score as well as individual scores in four key areas:

• Email Quality: Are you engaging your email contacts in a relevant way?
• Landing Pages: Are your email landing pages stimulating shopper engagements?
• Products: Are you promoting the right products to the right shoppers?
• Order Value: Are you growing your revenue in a profitable way?

Whether you're a busy small business owner, a marketing freelancer, an agency executive, or your company's digital marketing lead, we can help you find the right solution to address any issues that eMail Pulse uncovers in your email marketing. Our solutions can empower you to drive meaningful business results with ecommerce revenue growth — not just with email analytics but also with email recommendations and online store personalization.

Your eMail Uplift Score is influenced by several factors. The primary goal is to craft emails that enhance the shopping experience by improving:

• Email relevance: Craft emails that meet the product needs of the target audience and build highly segmented audience groups.
• Landing page relevance: Ensure that your emails lead shoppers to landing pages that facilitate easy discovery of products.
• Product relevance: Align your emails with the product needs of your audience.
• Profitability: Focus on increasing the order value and profitability with products that naturally attract customers.

Ask yourself these questions:

• Do you have a sneaking suspicion that your email campaigns could be doing better?
• Need to justify greater investment in email marketing to your management?
• Just curious if all your hard work in email marketing has paid off?
• Want to show off to your coworkers what email marketing rock star you are?

Any and all of these are great reasons to use eMail Pulse to get a free, instant report on your account.