Solutions
Automation
AI Genie
Build and run AI agents automatically.
Ecommerce Streaming
InMail Shop™
Stream product discovery into every email.
Orchestration
Pulse
Detect journey states and move shoppers forward.
Platform Pricing Resources Start for Free → Free White-Glove Pilot
Email Score

Your source of email truth: EMAIL SCORE

Stop Guessing. Start Knowing What Your Email Marketing Is Really Delivering.

Get Your Score — Free

It takes only seconds. No integration needed.

+16.5%
Revenue growth
Strand
+27.1%
Conversion rate
Dress The Population
+37.3%
Open rate
Ruohonjuuri
+60.1%
Click rate
Latico Leather

Your Email Metrics Don't Tell You Much.

Email metrics rise and fall unpredictably, making them almost impossible to interpret.

Why Time-Period Comparisons Fail

Time-period comparisons produce unreliable insights due to constant market shifts, seasonality, promotions, and shopper intent changes.

Why External Benchmarks Mislead

External benchmarking blends brands with different audience sizes, product types, margins, and price points—creating false guidance.

Our Email Score Tells You Everything.

Uplift modeling is a well-established data science technique that separates your shoppers into two natural groups: those influenced by your emails and those who arrived organically.

This gives you a true, personalized benchmark based on your own shoppers — not market averages.

Sure Things

Shoppers who buy regardless of your emails.

Persuadables

Shoppers genuinely influenced by your email campaigns.

Sleeping Dogs

Shoppers less likely to buy if emailed.

Lost Causes

Shoppers unlikely to convert regardless of effort.

One Score. Four Dimensions.

Your overall Email Score is a single personalized performance number based on uplift modeling, plus four lifecycle sub-scores.

Lifecycle Score 1

Acquisition

How well your emails bring new shoppers into the buying funnel.

Lifecycle Score 2

Engagement

How effectively your emails drive product discovery and page engagement.

Lifecycle Score 3

Monetization

How well your emails convert browsers into buyers.

Lifecycle Score 4

Retention

How effectively your emails keep customers coming back.

Just link Email Pulse to your Google Analytics.

Email Pulse will only use your Google Analytics and, optionally, Google Merchant Center credentials to grade your email performance. We'll never share your data for any reasons (see our Privacy Policy).

Get Your Free Score

"Within a few days of implementing Email Pulse, we saw a jump in sales and conversion rates. The support has been amazing and would highly recommend this to any business looking to personalize email experience."

Jeff Moriarty

eCommerce Marketing Strategist

Supplement Warehouse

Frequently Asked Questions

Free module using Google Analytics data and proprietary AI for email campaign performance assessment. Similar to how a credit score assesses eligibility for a loan, eMail Uplift Score reflects the effectiveness of your email marketing efforts.
Email Pulse benefits multiple team members: Email marketers, executives, ecommerce managers, merchandisers, and data analysts.
Email Score uses an internal reference point (your own shoppers) versus external market averages. This means your score is benchmarked against your brand's own potential — not an industry average that may have nothing to do with your business.
Using a proprietary scoring algorithm, Email Uplift Score generates easy-to-read reports that include an overall score as well as individual scores in four key areas: shopper acquisition, landing page engagement, monetization, and retention.
Your Email Score is influenced by several factors. The primary goal is to improve:
  • Email relevance: Craft emails that meet the product needs of your target audience.
  • Landing page relevance: Ensure emails lead shoppers to landing pages that facilitate easy product discovery.
  • Product relevance: Align emails with the product needs of your audience.
  • Profitability: Focus on increasing order value with products that naturally attract customers.
Requires Google Analytics; Google Merchant Center is optional for product metadata. Your data will be used solely to calculate your score and will never be shared with anyone.