Solutions
Automation
AI Genie
Build and run AI agents automatically.
Personalization
InMail Shop™
Stream product discovery into every email.
Orchestration
Pulse
Detect journey states and move shoppers forward.
Platform Pricing Resources Start for Free → Free White-Glove Pilot
Orchestration · Pulse

Reacting to what shoppers do
is useful. Moving them forward
in the journey is priceless.

Pulse detects where each shopper is in their buying journey, prioritizes the highest-value actions, and orchestrates agents to move them forward. Automatically.

Start for Free → Get a Demo

Free White-Glove Pilot. We do the work. You approve it.

Trusted by Shopify brands using Klaviyo

How Pulse Works

Pulse turns stalled shoppers
into revenue opportunities

Three steps working together to move every shopper forward in their buying journey.

Detect
01
Detect
Know where each shopper is
Identify the highest journey state reached by each shopper across your entire list. Browse, consider, intent, purchase, loyalty. Real-time.
→
Prioritize
02
Prioritize
Rank by revenue impact
Score every next action by economic opportunity or risk. Focus your team and your budget on what will have the biggest impact first.
→
Automate
03
Automate
Move shoppers forward
Orchestrate agents that act on journey states to advance each shopper to the next stage. Continuously. Without manual intervention.
From Reactive to Proactive

React to what happened.
Or act to move shoppers forward.

Events tell you what just happened. Journey states tell you where each shopper is and what they need next to buy.

Klaviyo
Event-based automation
Email system reacts to shopper actions
Flow Shopper action → Flow trigger → Message sent
Events are isolated with no journey context
Same trigger can mean very different intent
No visibility into the full buying journey
No prioritization of what matters most
Pulse
Journey state orchestration
Email Pulse acts to assist the buying journey
Journey Behavior across time → Current journey state → Best action automation
Full journey context for every decision
Detects the highest state each shopper reached
Prioritizes opportunity and risk simultaneously
Acts before the next event — not after it
What Powers Pulse

Detection, prioritization, and
automation working together

Three integrated capabilities that move shoppers forward continuously.

Detection
Journey State Sequencing
Know exactly where each shopper is.
  • Real-time journey state per shopper
  • Full list segmentation by state
  • Journey health visibility
Outcome: Better deliverability. Lower cost. Protected list.
Prioritization
Economic Value Engine
Focus on what drives impact.
  • Opportunity vs risk scoring
  • Rank highest-value actions first
  • Continuous feedback loop
Outcome: Confidence that every marketing decision is backed by quantified economic impact.
Automation
Agent Orchestration
Move shoppers forward automatically.
  • Coordinate marketing agents
  • Trigger state-based actions
  • Continuous execution
Outcome: Sustainable growth. Less manual work.
What Pulse Unlocks

Revenue hidden inside
the customer journey

Pulse reveals and activates opportunities that conventional email tools cannot see.

✓
See the list differently
Understand where each shopper really is, not just what they last did.
✓
Find hidden friction
Spot where shoppers stall across the journey and where revenue starts leaking.
✓
Act on untapped opportunity
Target stalled states with actions designed to restart progression.
✓
Grow the value of the list
Protect deliverability, reduce waste, and focus on viable revenue potential.
✓
Create a continuous growth loop
Measure which journey states improve and where new opportunity appears.
Pulse journey mapping visualization
Getting Started

From setup to action
in minutes

Connect Klaviyo, let Pulse process your data, and start acting on your top priorities.

Activate Activate
Connect your Klaviyo account
Ready to go immediately. No coding. No integrations. Just connect and activate.
→
Process Process
Journey states mapped automatically
Your data is analyzed and every shopper is sequenced into their current buying journey state.
→
Act Act
See priorities and take action
Your top revenue opportunities surface immediately. Start moving shoppers forward right away.
Who It Is For

Built for teams turning journeys
into continuous revenue growth

Marketing Teams
Mid to large ecommerce brands
For teams accelerating AI adoption and wanting journey intelligence rather than campaign guesswork.
  • Increase conversion across every journey stage
  • Identify exactly where shoppers get stuck
  • Protect and grow the value of your list
  • Focus effort on highest-impact opportunities
Agencies
Klaviyo partners leading AI transformation
For agencies who want to show clients where revenue is being lost and deliver system-driven results.
  • Show exactly where revenue is leaking or unlocked
  • Prioritize actions based on economic impact
  • Guide clients with clear next steps
  • Deliver continuous, measurable results
Customer Story
Kristina Burbich

"Email Pulse has been one of the best AI product recommendation solutions we have deployed. We are already seeing significant positive impact on key metrics like RPV, conversion rate, average order value, and time on site. Support has been wonderful, very knowledgeable, helpful and an extra asset if you have a smaller team."

Kristina Burbich
VP eCommerce
Get Started
Start moving shoppers
forward today

Start with a free pilot. We handle the setup. You see journey states and top priorities immediately.

Start for Free → Schedule a Demo

No credit card required. White-glove setup available for qualifying brands.

FAQ

Common questions

What does Pulse do that Klaviyo does not? +
Klaviyo automated flows react to events. Pulse detects where each shopper is in their journey and acts to move them forward. It adds a layer of journey understanding and prioritization that Klaviyo does not provide.
Do I need to change my existing Klaviyo flows? +
No. Pulse works with your existing Klaviyo setup. It enhances your flows by deciding when and where they should be used based on journey state.
How is Pulse different from AI Genie? +
Pulse decides what should happen. AI Genie builds agents that execute how it happens. Pulse is the orchestration layer. AI Genie is the execution layer.
How does Pulse know where a shopper is in their journey? +
Pulse processes all customer events across time and sequences them into journey states. This determines the highest state reached and the current position of each shopper in real time.
What does prioritization by economic value mean? +
Pulse identifies where there is the highest opportunity to generate revenue and where there is risk of losing it. It then ranks actions so teams focus on what will have the biggest impact first.
Is Pulse making decisions automatically without my control? +
No. Pulse surfaces priorities and recommended actions. You stay in control and can review and approve automations as needed.
How quickly can I start using Pulse? +
You can connect your Klaviyo account and start within minutes. Once data is processed, Pulse begins surfacing journey states and top priorities immediately.
Do I need technical resources to use Pulse? +
No. Pulse is designed for marketing teams. There is no coding or complex setup required.
How does Pulse improve deliverability? +
By focusing on viable shoppers and reducing unnecessary sends, Pulse helps maintain engagement quality. Better engagement leads to stronger deliverability over time.
Is Pulse replacing Klaviyo automated flow capability? +
No. Pulse leverages Klaviyo's flow capabilities. Klaviyo executes campaigns and flows. Pulse decides when and where to use them.
What kind of results should I expect? +
Pulse improves how shoppers move through the journey. This leads to higher conversion rates, reduced drop-offs, and increased revenue from your existing traffic.
What is the pricing model? +
Pulse uses a token-based pricing model. Usage is measured in eTokens, which represent the value delivered by the system. Usage is clearly metered and displayed in the interface so you can track and manage your costs.