Solutions
Ecommerce Streaming
InMail Shop™
The profiles you already email: let them shop without leaving the inbox.
Journey Orchestration
Pulse
Profiles losing momentum: flows triggered by where they are in the journey.
Asset Protection
Recharge
The audience you stopped emailing: recover it safely, without risking your reputation.
HITL Automation
AI Genie
AI Objects and agents that combine data and domain knowledge and run the busywork.
Platform Pricing Resources Start for Free →
Brand Asset Protection · Recharge

Can you afford to stop emailing your hard-earned audience?

Marketers treat the audience they stop emailing as useless. In reality it is still a high-value asset you can recharge by renewing their interest in your brand, without risking your sender reputation.

Try free → Book a demo

The free trial ends only after you achieve directly measurable results.
Professional assistance is one click away.

Trusted by Shopify brands using Klaviyo

The source of the problem

An overreaction to protecting your sender reputation.

The prevailing logic says that emailing too many people who do not open will endanger your sender reputation. So the reflex is to cut early, and in multiple ways:

  1. Non-serving

    Automatically segmenting profiles out of future campaigns once they pass a set point of inactivity.

  2. Suppression

    Suppressing those inactive audiences entirely, to lower the cost of using your email platform.

  3. Exclusion

    Leaving out customers who actually bought your products but never formally opted in.

Note: The concern about your sender reputation is real, and it should be taken very seriously. But discarding whole audiences based on the number of days they did not open email is not a sustainable way to run a business.

Step #1

See your own picture

Let our agent automatically provision the key segments in your own Klaviyo, then present them back in a way that is easy to understand.

Example (real brand)
Segments marked with green arrows are profiles that could actively participate in your email marketing but are currently left out. Click on the economic impact to open the calculator and key in your own assumptions.

Use the Recharge agent to auto-generate these key segments in your own Klaviyo. Free agent →
Step #2

Start low-frequency cycles.

Restoring left-out audiences is an ongoing process. Each cohort, not-served, recoverable, or soft opt-in, is assigned its own continuous cycle, tuned to its own outreach strategy.

0123456789101112 MONTHS … Cycle 1 1-4 email sequence Cycle 2 1-4 email sequence Cycle 3 1-4 email sequence Cycle 1 1-4 email sequence

Process visualization. Each cycle's flow sequence is spaced across the months, repeating until the shopper opts out or re-engages.

Step #3

Let the AI agent run the recharge process.

This is a smart outreach engine, designed to continually validate emails, determine the daily volume based on your deliverability metrics, and drip the sends across the delivery days and hours.

Feedback loop · adjust daily volume Not-served Recoverable Soft Opt-in Cycle 1 Cycle 2 Cycle 3 Cycle 1 Cycle 2 Cycle 3 Cycle 1 Cycle 2 Cycle 3 Reputationmonitoring Klaviyo Google Postmaster Microsoft SNDS 1 Determinedaily volume 2 Identifydaily batch 3 Validatedelivery 4 Hourly driptrigger 5 Split tocohorts & cycles

The engine runs continuously. Each daily batch splits across the three cohorts, then into their cycles, while reputation signals from Klaviyo, Google, and Microsoft feed back to set the next day's safe volume.

Pricing

Pay only for recovered profiles

Offered as a results-based solution. The exact cost depends on your subscription plan. As a rule of thumb, each recovered profile costs about what you pay for an average Google PPC click, roughly $1 to $2.

Try it free
Trial ends only after we deliver directly measurable value.

Here is how it works. At the start we give you free usage tokens. Each recovered profile redeems a number of free tokens. That way you get measurable value first, before deciding whether to proceed as a premium account.

Start free

No credit card. No sales call.

Prefer a guided walkthrough? Book a 20-minute demo →

FAQ

Frequently asked questions

Will this hurt my sender reputation? +
That is the exact risk Recharge is built around. It never blasts. It sets a safe daily volume from your own everyday sending, keeps recovery to a small share on top of it, validates every address before use, and watches your bounce, spam, and unsubscribe signals as it sends. On a warning it steps the pace down. On a real problem it pauses itself.
Is re-engaging a suppressed audience even legal? +
Suppression is something you did, and it stays under your control. An opt-out is something the user did, and it stays off-limits. Recharge only lifts a dormancy pause on people who opted in and never unsubscribed, bounced, or complained. It never overrides an opt-out and never manufactures consent. Every cycle is built as a draft you approve, and the coldest cycle is gated behind your own sign-off.
How does soft opt-in work in different countries? +
Most markets let you email your own past customers about products similar to what they bought without a fresh opt-in, though the conditions differ. The UK sets the strictest bar, under PECR: the contact came from a sale, the products are genuinely similar, and every message carries an easy opt-out. The EU applies a comparable existing-customer exemption. The US works on an opt-out basis under CAN-SPAM. Canada treats a purchase as implied consent for about two years. Australia infers consent from an existing customer relationship. Recharge builds to the strictest of these as its floor and keeps every message relevant to what the shopper bought. This is general information, not legal advice.
Does un-suppressing manufacture consent? +
No. It lifts a dormancy suppression on profiles whose consent never lapsed, and it verifies a clean, valid address first. Anyone who unsubscribed, hard-bounced, or complained stays suppressed. A purchase never overrides an unsubscribe.
How do you decide the daily volume? +
From your own sending health, not a generic tier. Recharge takes your proven everyday volume, allows recovery only as a small share on top, and discounts that further if your account is already stressed. Clean cycles let it raise the pace. Any red signal pulls it back.
How is a recovered profile counted? +
As a click back to your store, not an open. Opens became an unreliable signal once Apple started masking them, so a click is the honest measure that a shopper re-engaged.
Isn't this just a win-back flow? +
A win-back blasts everyone who already lapsed in a single batch. That concentrates the shoppers least likely to respond, which can trip the reputation systems at the inbox providers. Recharge does it the low-frequency way, dripping emails to the target audience over time while monitoring your reputation signals. It reaches a cold audience without wrecking your sender reputation. That pacing, monitoring, and self-correction is the safety layer that is not possible in Klaviyo today.
How is the recoverable value estimated? +
Off your own realized performance, not a generic benchmark. A live, emailable profile is worth your email-attributed revenue divided by your emailable profiles per year. A reserve profile is worth a fraction of that, based on how many reactivate and what they are worth once back. Both assumptions are visible and adjustable. It is a sizing estimate, not a promise.
Do I stay in control of what sends? +
Always. Recharge never flips a recovery flow live on its own. Every cycle is built as a draft inside your Klaviyo for you to review and activate. Nothing sends until you say so.
Does it run on my Klaviyo? +
Yes. Recharge builds real Klaviyo flows and segments, draft-first, and reports through Klaviyo's own numbers. Nothing to rip out, and nothing new for your team to learn.