Streaming meets ecommerce: transforming email marketing into a new engine for revenue, retention, and lifetime value.
Streaming succeeded by replacing schedules with choice, time slots with on-demand access, and generic programming with personalized discovery. When people gained control, engagement increased dramatically.
The same shift is happening in ecommerce email. Broadcast promotion is giving way to personalized product discovery. Brands that make this shift are seeing 30–50% higher click rates and 20–40% incremental revenue lift.
Cable TV collapsed not because content got worse, but because Netflix gave viewers control. The same dynamic is playing out in email: brands that still broadcast generic promotions are losing ground to those who deliver personalized discovery.
Only approximately 5% of ideal customers are ready to purchase immediately. Most emails achieve under 3% click-through rates because content lacks relevance. Email lists decay when audiences receive generic promotional broadcasts rather than personalized suggestions.
Email offers permission-based access to known identities, first-party data integration, lifecycle context, controllable cadence, clear measurement, and cost-efficient reach. It's the ideal channel to engage the 95% who aren't currently purchasing—meeting them with personalized discovery, not broadcast promotion.
The "InMail Shop" content block functions as a personalized mini-storefront within emails, displaying product recommendations ranked by recent engagement signals and behavioral patterns rather than static product selections chosen by marketers.
This universal content block integrates three data sources: email platform data, on-site behavior, and product catalogs. It generates per-recipient product sets using clickstream modeling. Typical blocks contain 3–5 product grids showing images, titles, prices, and "Shop now" links—adding only 20–25 KB to email size.
"No coding required" setup allows customization via visual editor matching brand guidelines. Teams typically launch within one day by enriching existing email flows without changing triggers or logic. Drag and drop the InMail Shop block into any Klaviyo campaign or flow and go live.
Fashion brand: 27% lift with $43,000 incremental revenue in 30 days. Beauty brand: 68% CTR lift. Moving from 2% to 2.8% CTR on $100,000 monthly revenue generates $40,000 additional revenue monthly. Against $995 monthly licensing, ROI calculates to 20x.
Minimize payload (20–25 KB added per block), enrich every marketing flow, enrich every campaign, select top-performing landing pages, adapt to seasonality, design mobile-first, keep layouts clean for better deliverability.
Ecommerce discovery increasingly occurs across social feeds, creator storefronts, marketplaces, emails, texts, and chat. Brands must meet shoppers at points of attention with personalized discovery experiences, not just promotional messages.
Click-through rate lift
Incremental revenue lift
Email open rate lift
Long-term click rate lift
Moving from 2% to 2.8% CTR on $100,000 monthly revenue generates $40,000 additional revenue monthly.
Against $995 monthly licensing, ROI calculates to 20x.
No credit card required. 14-day free trial. Support included.
No coding required. Connect your Klaviyo account and drop the InMail Shop block into any email.
Our team handles everything—from setup to optimization—so you see results fast.
Top ecommerce brands are quietly transforming their email performance with Email Pulse.
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