How Nanso, a top Finnish fashion brand with an 8%+ email CTR, generated $43,000 in revenue during its first 30 days with our app.
"Email Pulse is elevating our entire email program. What stood out was the strong jump in opens and clickthroughs once people engaged with the InMail Shop content."
— Sofia Björk, Marketing Manager at Nanso GroupNanso Group Oy is one of Finland's most iconic fashion companies, with roots reaching back over a century. Originally founded as a textile manufacturer, Nanso steadily evolved into a modern fashion group built around Scandinavian simplicity, quality materials, and timeless design.
The company has earned a loyal following by staying true to its heritage while continuously refreshing its collections for today's consumer. Its direct-to-consumer focus, strong creative identity, and highly engaged email audience make Nanso a standout among Nordic apparel brands — blending tradition, modernity, and digital growth in a way few heritage brands manage to achieve.
The relationship with Nanso began in an unexpected way. While we were arranging our first meeting, the Nanso marketing team was recognized as Finland's "Ecommerce Company of the Year," thanks in part to their marketing innovation and consistently strong performance.
After the initial conversation, Nanso felt there was little room for improvement in their email program. Their clickthrough rate regularly exceeded 8%, well above typical industry averages. But with encouragement from Woolman — Europe's leading Shopify agency and our longtime partner — Nanso agreed to test Email Pulse inside their automated email flows.
In just the first 30 days—before even adding InMail Shop to campaigns—the client recorded $43,000 in new revenue from flows alone.
Nanso now generates over $100k in new revenue every month from batch campaigns.
Top ecommerce brands are quietly transforming their email performance with Email Pulse.