Powered by
Generative AI
for ecommerce.
ChatGPT generates words.
Email Pulse AI delivers shopping magic, streaming products your customers actually want right into emails, based on what they’ve browsed, clicked, and where they are in their buying journey.
Building blocks ...
Connecting shoppers with products of interest is a complex task—it requires combining fragmented data with advanced algorithmic modeling.
SHOPPERS
Amplifying Intent
Using anonymous shopper engagement history to detect implied needs and preferences.
CLICKSTREAMS
Uncovering Patterns
Modeling clickstreams to uncover dominant patterns in how shoppers discover products of interest.
LIFECYCLE
Adapting to Behavior
Performing uplift modeling to prioritize which products are shown at different stages of the customer lifecycle.
PRODUCTS
Growing Brand Value
Leveraging product metadata to help shoppers discover the full breadth and variety a brand has to offer.
InMail Shop™ as Best Practice
Using Email Pulse is incredibly simple—just add InMail Shop™ content blocks to your email campaigns and flows.
Note: Product imagery and email examples are the property of Future Society.
EMAIL CAMPAIGNS
Ongoing Personalization
Boost brand value with highly personalized product streams driven by user behavior and lifecycle stage.
EVENTS
Buying Signals
Ensure access to and effective use of customer events generated by Klaviyo or third-party apps like Retention.com.
TRIGGERED FLOWS
Increased Email Relevancy
Fully leverage shoppers’ store visits to feature products that continue their product discovery journey.
RETENTION FLOWS
Improve Email List Health
Keep your email list vibrant with lifecycle-based segmentation and personalized product streams that drive shopper retention.
Works With Your Favorite Apps
FAQ
How hard is to implement Email Pulse?
Not hard at all—it’s designed to be plug-and-play.
Implementing Email Pulse is quick and hassle-free. All you need to do is connect your Google Analytics and email platform (like Klaviyo), then drop the InMail Shop™ content block into your email campaigns or flows.
No developers, no complex setup—just smarter emails, live in minutes.
Can the styling of the InMail Shop content block be customized?
Yes, the InMail Shop content block is fully customizable.
You can adjust fonts, colors, layout, spacing, and more to match your brand’s unique look and feel. Email Pulse provides both a visual editor and the option to edit the HTML directly.
And to make things truly effortless, we offer white-glove onboarding to help customize the styling exactly to your preferences.
Who do you consider your main competitors?
When it comes to direct competitors—companies offering the same generative AI-powered capabilities for ecommerce—we’re not aware of any.
However, we do compete indirectly with a range of solutions that offer partial or similar features, including:
- Email platforms like Klaviyo, Bloomreach, and Braze, which provide a limited number of dynamic product feeds.
- Personalization platforms such as Rebuy, which focus on cross-sell and upsell features.
- Performance marketing platforms like Wunderkind, which use identity resolution to offer basic personalized product recommendations.
That said, none of these indirect competitors offer a complete, easy-to-use solution with intelligence that fully leverages user behavior, event data, lifecycle stage, and product metadata to generate highly relevant product streams. And none come close to matching our performance.
Can we—or should we—use Klaviyo’s dynamic product feeds alongside Email Pulse?
Yes, you can use Klaviyo’s dynamic product feeds alongside Email Pulse—but it’s not always necessary.
Klaviyo’s feeds offer basic dynamic content capabilities, which can be useful for simple use cases. However, Email Pulse goes significantly further by generating highly personalized product streams using user behavior, lifecycle stage, and product metadata—powered by generative AI.
If your goal is to maximize relevancy, engagement, and revenue, Email Pulse can replace or enhance Klaviyo’s feeds.
Many brands choose to continue using their existing emails and templates built on Klaviyo’s feeds, while adding the InMail Shop block to unlock full personalization and maximize impact.
How do you track, measure, and attribute the revenue impact of Email Pulse?
We track, measure, and attribute the revenue impact of Email Pulse using third-party integrations:
Google Analytics Integration
Email Pulse connects directly to your Google Analytics, allowing both your team and ours to monitor the performance of InMail Shop content blocks within your email campaigns and flows.
Email Platform Reporting (e.g., Klaviyo)
We also integrate with your email platform, so you can track open rates, click-through rates, and engagement—both at the email level and specifically for the InMail Shop components. This enables a clear view of Email Pulse’s contribution to individual email performance and overall campaign results.
Revenue Attribution
To ensure consistency, we align our revenue attribution with your email platform (e.g., Klaviyo), using the same attribution model. This makes it easy to compare results and quantify the revenue lift and engagement impact of Email Pulse across both platforms.
What’s your business model—and how do you make money?
Email Pulse operates on a usage-based SaaS model.
We generate revenue by charging a monthly fee based on a pricing tier determined by the volume of clicks on InMail Shop content blocks—ensuring your cost aligns with the value delivered.Additionally, we offer optional white-glove onboarding and optimization services at a fixed cost, designed to help brands maximize their return quickly and efficiently.
In short, our success is tied to yours—we win when you see measurable improvements in engagement, retention, and revenue.
Do you offer a free trial of Email Pulse?
Yes, we offer a free 14-day trial of Email Pulse.
During the trial, you’ll get full access to all features, including the InMail Shop content blocks, performance tracking, and AI-powered personalization.
Our team is also available to support setup and provide optimization guidance to help you see real results—fast.
How much does the email size increase when adding the InMail Shop content block?
The increase in email size is minimal relative to the rich content added by the InMail Shop content block.
This block is performance-optimized and designed to stay well within standard email size limits. On average, it adds only 20–25 KB, depending on the number of products and styling used.
To help ensure your emails stay below clipping thresholds, it’s often a good idea to replace heavier elements—like Klaviyo’s product grids—with lightweight, size-optimized Email Pulse components.