Are you ignoring this email audience?
Email marketing success hinges on how you engage shoppers who open but don’t click through.
What makes this audience so valuable?
They’re potential buyers — part of the 95% of shoppers who aren’t ready to purchase right now.
Treating them like active buyers risks damaging their future interest in your brand.
Customer Not Ready to Click? No Problem.
Let shoppers explore your store — directly from their email.
Note: Product imagery, ecommerce store and email examples are the property of Future Society.
HOW IT WORKS
Email Pulse is a generative AI built for ecommerce.
Unlike ChatGPT, which generates responses using words, Email Pulse uses product metadata, performance metrics, shopper attributes, and prior engagement to create highly personalized product streams inside emails.
The app is super easy to implement and use.
Launch in minutes. No devs. No delays.
Note: Product imagery and email examples are the property of Future Society.
All the user needs to do is copy and paste the Email Pulse enabling code into the email’s HTML element — or simply drag and drop Klaviyo’s Universal Content block and watch the InMail Shop instantly come to life.
Works With Your Favorite Email Apps
Directly measurable results.
Use the app dashboard for monitoring and insights—and your email platform to cross-check the results.
FAQ
What is the core value of eMail Pulse?
Email Pulse uses generative AI to take your email marketing to the next level—sparking demand, improving engagement, and driving measurable growth.
Key Benefits
Grow Brand Value
The InMail Shop content block brings your online store directly into every email, allowing shoppers to discover relevant products without leaving their inbox. In a 95-5 marketplace—where 95% of potential shoppers aren’t ready to buy today—this capability builds brand and product memories so your brand is top of mind when they are ready.
Boost Customer Engagement
InMail Shop content is dynamically personalized based on each shopper’s prior behavior, increasing email relevance and driving stronger engagement and revenue performance.
Drive Continuous Improvement
Email Pulse provides deep insights into campaign performance within your store, helping you better understand customer behavior and refine your email strategy over time.
Increase Revenue
More relevant emails, driven by shopper preferences and behavior, lead to higher conversions—especially when combined with timely promotions and smart product recommendations.
Improve Retention
Automated flows paired with highly personalized InMail Shop content help keep shoppers engaged and returning to your brand.
Optimize Resource Allocation
With automation, actionable insights, and a non-technical setup, Email Pulse frees up your team to focus on strategy and creativity rather than the manual grind of campaign production.
Enhance List Performance
By combining lifecycle segmentation with product streams tailored to each subscriber, you can reduce unsubscribes, boost open rates, and keep your list active and responsive.
In short:
Email Pulse is a powerful engine for increasing the impact of your email marketing—boosting engagement, improving customer retention, and growing sales through smarter, AI-driven personalization.
Why is the InMail Shop so important?
InMail Shop bridges the gap between two core marketing channels: email and your online store.
It’s a seamless add-on to your existing emails, delivering a highly personalized, store-like shopping experience—directly from within the inbox, without needing to visit your online store first.
What are some other reasons to use eMail Pulse?
Ask yourself:
• Wondering if your email campaigns could be performing better?
• Need solid proof to get more budget for email marketing?
• Curious whether all your email efforts are really paying off?
• Ready to show your team just how much impact you’re making?
If yes, then eMail Pulse was made for you.
Who in your organization should use eMail Pulse?
Email Pulse extends your online store into every email—benefiting multiple roles across your organization:
-
Email Marketer
Leverages the InMail Shop product streaming block to increase demand, boost engagement, and build customer loyalty. -
Executive
Uses the platform to drive revenue growth and profitability, uncovering new market opportunities through actionable data insights. -
Ecommerce Manager
Enhances the multi-channel shopping experience and improves site-wide performance by integrating the InMail Shop block. -
Merchandiser
Elevates product discovery and executes more effective, targeted store-wide promotions using dynamic content streams. -
Data Analyst
Gains easy access to deep performance data for streamlined, high-impact analysis.
How does eMail Pulse work?
How Does Email Pulse Work?
Email Pulse is a generative AI-powered app that connects to your Google Analytics, email platform (like Klaviyo), and Shopify store to automatically generate personalized InMail Shop content blocks using user behavior and product data.
All the user needs to do is complete a simple, one-time setup:
-
For most email platforms: Copy and paste the InMail Shop HTML code into the email template.
-
For Klaviyo: Just drag and drop the Universal Content component into the designated email slot.
From there, everything is fully automated—no ongoing manual effort required.
Is my data safe and secure?
Is my data safe and secure?
Yes.
Email Pulse complies with high data privacy and security requirements.
To learn more about our data privacy and security please check our Privacy Policy.
Note: We do not share data with 3rd parties.
Why does Email Pulse need access to my Google Analytics or Merchant Center?
To generate high-performing, personalized InMail Shop product streams, we need access to your store’s data.
- Required: Google Analytics
Access to Google Analytics provides the essential web analytics data we use to identify products with a high probability of conversion and revenue impact. - Optional: Google Merchant Center
Connecting your Google Merchant Center allows us to access detailed product metadata, which helps us match products to shoppers based on their implied buying signals.
Note: If you don’t personally have access to these accounts, please ask a team member who does to complete the connection with Email Pulse.
Rest assured: Your data is used exclusively to generate InMail Shop product streams and will never be shared (see our Privacy Policy for more information).